Entertainment complexes are successful if two criteria are met:  1; A name that creates curiosity in the minds of the public and stirs their imagination.  2; An entertainment complex which provides multiple entertainment choices.  The Entertainment Zone has multiple choices.  However, the name “E-Zone” does nothing to entice people to come to Buena Park.   The name “E-Zone” sounds like a “map location.”  The name “Magic Mountain”  (mainly an amusement park with roller coasters)  was successful because the name created interest, excitement and,  mystery.  “Magic Mountain” also stirred people’s imagination to come and see what was so magical.  Buena Park’s Entertainment Zone needs a  name like “Magic Mountain.”   Names  such  as  “Innerspace” or,  ”The Epicenter” or, “Equinox” would be a start in the right direction.

Your friend,

Baron Night